Director, Strategy job vacancy in PubW, (Burbank, CA 91502)

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Job Details
Company Name :
Company Location :
Burbank, CA 91502
Job Position :
Director, Strategy
Job Category :
Jobs in California

Job Description :
Company Description
About PubW:
PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center, bringing together specialists in strategy, media investment, data, influencers, commerce, and content, delivering a highly connected, purpose-led, and collaborative approach for our clients.
PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead.” This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Job Description
The Director, Commerce will work as a member a cross-functional team with ownership of commerce strategy and activation. They are responsible for building and maintaining an effective and productive relationship with the client.
This position is both strategic and tactical in scope and requires the ability to apply detailed commerce knowledge to actionable insights and recommendations. They will assist the Vice President in driving strategic success within the team as well as helping to develop innovative strategies to meet and exceed client business objectives. The Director will work in partnership with our Commerce Investment team on media plan development to ensure plans follow holistic commerce strategies and align back to objectives.
Role Objectives:

Assumes accountability and ownership of marketplace commerce search program successes and failures (Amazon, Walmart, Target, Criteo, Instacart, etc.)
Owns the strategy and planning process as well as activation of e-retail search programs
Monitors performance in order to leverage learnings for future strategic recommendations
Interfaces with other team members to share ideas, communicate service offerings, and to identify and deliver new solutions for clients

Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Directs the workflow of all client programs, including initiation of projects across departments
Reviews client deliverables for quality and ensures that recommendations and work product are sound and viable
Creates digital account strategies and plans for each client
Provides excellent communication via phone, emails and direct contact

Effectively creates and delivers client presentations and provides thought leadership to clients
Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs
Responsible for client billing and coordinating AR and AP with finance
Meets specified deadlines
Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity

Adopts stated account management standards and program management best practices
Assists in training, mentoring, and developing team members
Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group


Bachelor’s degree or higher in marketing, advertising, business or equivalent
6-8 years of media management experience with an emphasis on commerce platforms
2-3+ years of experience managing paid search or sponsored ad campaigns with strong understanding of the search landscape (paid and organic) preferred
Strong cross-media planning background; digital planning capability, including retail or Amazon, is highly desired
Experience with Pacvue, Skai (Kenshoo), Marin, Criteo or other bid management software is a plus

Experience with MediaOcean is a plus
Deep knowledge of key retailers, their ecosystems, and go-to-market strategies
Experience working on a pitch team is a plus, however prior experience working in a business development function is not required
Expert use of industry tools, and ability to learn and utilize Publicis Groupe proprietary tools
High cultural awareness and sensitivity

Comfortable navigating up, across, and diagonally; capable of voicing a strong POV with senior audiences
Excellent project-management skills; able to manage multiple projects & people
Skilled writer capable of drafting pitch-ready communication
High versatility and agility to work on projects across industries, markets, and agencies
Entrepreneurial spirit and high self-motivation

Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $121,000 – $179,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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